Innovation in Assembly
Innovation in Assembly is when websites become platforms. An example of this is WhereIs. WhereIs is a site that provides an online based mapping service for free. It provides an interactive map; similar to Google Maps that offers a route planner for traveling either by car or foot, a business locator for Australian businesses.
WhereIs also integrates white and yellow pages for searching phone numbers, trading post to research of items being sold these are just a few. The interactive map has extra information that can be placed on the map, by means of picture icons, examples of these would be a petrol station being represented as a fuel pump, supermarkets as trolleys, hospitals as a red cross these icons are just some of many that are available.
There are many sites that are available that are similar to WhereIs, there’s Google Maps, Live Maps (Microsoft), Yahoo Maps, and many more. All offering a free online based mapping service, Whereis allows for users to make an easier location search of businesses or home addresses, phone numbers and even items for sale. This will eventually see the end of all hard copies of map directories, phone books and even the Trading Post originally printed in the newspaper has now merged online.
Whereis.com, is just the beginning and example of how the future of directories and items sold are a way of mashing up multiple sites into one to make simplicity for users. Whereis and many other sites will slowly begin mashing up other sites into their own.