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Innovation in Assembly

Innovation in Assembly is when websites become platforms. An example of this is WhereIs. WhereIs is a site that provides an online based mapping service for free. It provides an interactive map; similar to Google Maps that offers a route planner for traveling either by car or foot, a business locator for Australian businesses.

WhereIs also integrates white and yellow pages for searching phone numbers, trading post to research of items being sold these are just a few. The interactive map has extra information that can be placed on the map, by means of picture icons, examples of these would be a petrol station being represented as a fuel pump, supermarkets as trolleys, hospitals as a red cross these icons are just some of many that are available.

There are many sites that are available that are similar to WhereIs, there’s Google Maps, Live Maps (Microsoft), Yahoo Maps, and many more. All offering a free online based mapping service, Whereis allows for users to make an easier location search of businesses or home addresses, phone numbers and even items for sale. This will eventually see the end of all hard copies of map directories, phone books and even the Trading Post originally printed in the newspaper has now merged online., is just the beginning and example of how the future of directories and items sold are a way of mashing up multiple sites into one to make simplicity for users. Whereis and many other sites will slowly begin mashing up other sites into their own.



5 responses

  1. adamcarew

    Hello Eric!

    I am massive fan of WhereIs! I used to be a Pizza Delivery Driver and this was the Web Service we used in the shop to print out directions. I have not used it for a while though so its good to see that they are adding more and more features to the service!

    Adam Carew

    March 21, 2010 at 9:33 pm

    • That is good to know, I did not realise that it was used by people in businesses like Pizza Delivery service, I am certain that it’ll soon stretch to other businesses.

      March 21, 2010 at 10:24 pm

  2. Hi Eric,

    Interesting web service, I use to always play around with google maps even though i still prefer it. This one sounds really awesome i should try it.


    March 21, 2010 at 9:35 pm

    • It’s definitely a site you might want to visit.

      March 21, 2010 at 10:34 pm

  3. you guys should check out yahoo pipes it allows you to create mashups similar to this

    April 9, 2010 at 9:08 pm

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