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Lightweight models and cost-effective scalability

All websites start off small and grow large due to popularity and demand, this is “Lightweight models and cost-effective scalability”. An excellent example of this is LinkedIn.

LinkedIn is an online business orientated social networking site. This gives the opportunity for a professional connection, as LinkedIn offers it’s user means to collaborate with each, to have discussions and to search. It also provides means for a network of connections in the industry specific job that you maybe employed in.

The site was founded in December 2002 by Reid Hoffman but didn’t officially get launched until May 2003, more recently in April 2010, it reported that there were more than 65 million registered users in more than 200 different countries around the world. LinkedIn has also been translated into 5 different languages other than English.  In an online news article here, Mr Hoffman stated that they would be expanding LinkedIn into Australia due to popularity of the site claiming to have registered a million users from Australia.

This chart just shows the popularity growth of LinkedIn from the period of November 2007 – January 2009.

LinkedIn have similar sites but are more on a non professional use basis, examples are Facebook & Myspace. Both Facebook and Myspace are also social networking sites but are more for users on a leisure use, whereas LinkedIn is for Industry based professionals to connect with others in the same industry.

This video is just an explanation about LinkedIn.


4 responses

  1. Great post. Even though LinkedIN is a professional site it actually is not flooded with different kinds of advertisement even though you can one or maybe two. It also has a slick (facebook like) layout that is very user friendly and easy to understand. The idea of a having a professional networking seems to sell too.

    May 12, 2010 at 1:21 pm

  2. Looks like a really good site ive heard of it but never actually made an account or done too much research. I guess facebook should stay more kinda for friends and non-work related posting (people seem to always be getting in trouble for posting things about their bosses on facebook :P).
    But anyway i guess this site will be one to watch with such rapid expansion.

    May 12, 2010 at 8:19 pm

  3. Wan

    Hi, Interesting blog you have there. Anyway, I was wondering if you could also participate in Enterprise 2.0 forum. I have hosted a forum at ( Registrations are FREE and you can choose your own Avatars, username, password, polling services and more coming soon as part of our Perpetual Beta journey. The limits are endless. I encourage you including myself to make use of this Wiki to enhance our Collective User Intelligence and Rich User Experience by together, we are going to achieve and dominate this Enterprise 2.0 activities throughout this Semester. Your feedbacks are important to make this forum a success by posting it in Discussion,FAQs, etc. If you are interested to have RSS feeds in your Smartphones or blogs, you can enter this feed below:

    Main Enterprise Forum –
    Active topics in the forum –
    New topics in the forum –

    If you are new using this forum (me too – never too old to learn!), don’t worry there’s a lot of useful information in the forum such as FAQ, Search and also there is some hints I will try to post under respective categories. There is nothing such as “Stupid questions”, so feel free to post anything that we feel benefit others and ourselves. There is also a video tutorial (step-by-step) how to go about this forum, which makes it more easier for us to master it , and of course I will also put a link with other communities (who are using this kind of platform to date) so that we are not alone. Consequently, we will live in a knowledge-based world of community.

    July 31, 2010 at 9:10 am

  4. I’ve checked it out before and found it to be a great resource. Many times I have been able to simply input a potenital future employer’s name and have managed to find a fair bit of information.

    So in that way, Linkedin has helped me to get to know who my employer might be and if I would like to work for them and I am sure the employer does the same for potential employee’s they are considering.

    August 15, 2010 at 1:40 pm

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