Lightweight models and cost-effective scalability
All websites start off small and grow large due to popularity and demand, this is “Lightweight models and cost-effective scalability”. An excellent example of this is LinkedIn.
LinkedIn is an online business orientated social networking site. This gives the opportunity for a professional connection, as LinkedIn offers it’s user means to collaborate with each, to have discussions and to search. It also provides means for a network of connections in the industry specific job that you maybe employed in.
The site was founded in December 2002 by Reid Hoffman but didn’t officially get launched until May 2003, more recently in April 2010, it reported that there were more than 65 million registered users in more than 200 different countries around the world. LinkedIn has also been translated into 5 different languages other than English. In an online news article here, Mr Hoffman stated that they would be expanding LinkedIn into Australia due to popularity of the site claiming to have registered a million users from Australia.
This chart just shows the popularity growth of LinkedIn from the period of November 2007 – January 2009.
LinkedIn have similar sites but are more on a non professional use basis, examples are Facebook & Myspace. Both Facebook and Myspace are also social networking sites but are more for users on a leisure use, whereas LinkedIn is for Industry based professionals to connect with others in the same industry.
This video is just an explanation about LinkedIn.