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Business and Corporate Blogging

Companies are slowly discovering the potential of using blogs within their company, it offers a great way of communication between the organisations staff as to what is happening with the development and production of certain products at one area of the company.

Google’s Main blog is a great example of the use of blogging within an organisation. This blog has benefits and downfalls towards what is published to be read by others, benefits that Google has in using this blog is that they give an insight into their products, technology and it’s culture. Downfalls are that the bloggers for Google may not be too careful as to what they have posted and may potentially leak problems that will arise in the future which will require fixes being implemented. Twitter has as well been a useful tool for Google, in providing many users with vital information into what is happening at the Google Headquarters. The benefits that Google has when using Twitter is that they can post short but succinct information that it’s followers will be able to  read. Limitations on what is to be said in the 140 character limit, that Twitter has on its posts.

Using of blogging and Twitter, will this promote or damage it’s customer base when post to the worldwide web? What’s your say?


2 responses

  1. Great post Eric!
    I’m always checking the Google Blog and Twitter stream. I find Google such a fascinating company in the way that they have such a great understanding of how to get the most out of the Internet. They are definitely a great company to look up to in the Enterprise 2.0 world!
    Overall I feel that blogging and ‘tweeting’ will only benefit an organisation. Transparency and openness goes a long way.

    September 30, 2010 at 11:55 pm

  2. Did you know Google bought alot of online Blogging platforms? Blogger and Blogspot are among some of them and Google loves Blogs that’s why WordPress get’s alot of nod when it comes to front page rankings. I guess it’s only fitting that they use it and man they do a hell of a job with it. It’s great to see what they’re up to and let us, users, to comment on it and also give suggestion. It’s a great way to market your company as well as provide great insights to your customers.

    October 2, 2010 at 9:38 pm

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